by Cathy Alinovi | Jan 3, 2019 | Latest News, Our Stories
Most likely, you have defined your competition; but let’s review a few points to ensure we are in agreement. The real pet food category constitutes less than 3% of the annual national US pet food market. Less than 3% of $30 Billion – that means all of the Real...
by Cathy Alinovi | Nov 1, 2017 | Latest News
As many of you know, in my “former life,” I ran an active holistic veterinary clinic with two locations. As a practicing veterinarian, I had every modality available to me. Surgery Spinal Manipulation (animal chiropractic) Acupuncture Herbs Pharmaceuticals And more....
by Cathy Alinovi | Feb 14, 2017 | AAFCO, Labeling Updates
This is now public information, made so in the 2017 on-line version of the AAFCO OP (Official Publication), but for our members, it’s — of course — old news. As the Executive Director of Next Gen PFMA — representing the most nutritionally defensible pet food...
by Cathy Alinovi | Jul 17, 2016 | AAFCO
Differing rules define/govern pet food in the United States; for some, this can be a source of confusion. Unraveling the confusion ensures interested parties have the same basis of understanding – useful prior to the start of the Annual AAFCO meeting on August 1-3,...
