Accurately Defining the Competition

Accurately Defining the Competition

Most likely, you have defined your competition; but let’s review a few points to ensure we are in agreement. The real pet food category constitutes less than 3% of the annual national US pet food market. Less than 3% of $30 Billion – that means all of the Real...
How Did It Go?

How Did It Go?

In the last post, I let you know that I was going to the FDA on behalf of raw pet food manufacturers to discuss how we (NGPFMA and the FDA) can work together. While we all hoped for the best, which would be complete change in the FDA’s policy, reality said that was a...
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