by Cathy Alinovi | Sep 26, 2018 | Latest News, Our Stories
When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of...
by Cathy Alinovi | May 15, 2017 | Latest News
I started this trade association because I have a passion for nutrition. When I was a practicing veterinarian, I treated 80% of what walked through the door with nutrition. I co-authored a cookbook of balanced recipes using people food without supplements with my...
by Cathy Alinovi | Apr 12, 2017 | Latest News
I realize business planning is a love/hate thing. Writing a business plan is very useful in directing the execution of business, while it is incredibly tedious in the details of its creation. But, my question to you is this: Do you HAVE a 5-year plan? If you...
