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Tag Archives: transparency

Safety

Early in my United States Air Force career, I was introduced to the adage “perception is reality.” In our current environment, food safety is very important, as it should be. Mis-information exists on the internet that might convey the perception that real food pet products are not safe. The louder …

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Is a spokesperson/animal right for your business?

Keeping conversations open with customers is how to maintain those relationships. There are different ways to engage in conversation, a spokesperson/animal is one such method. Whether a spokesanimal is right for your business depends on your business culture. What is your business plan? What is the image you want to …

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Next Gen PFMA members pledge to work with consumers

Several consumers have approached the association wanting to know how to reconcile their veterinarians’ recommendations to feed low protein pet food to dogs and cats in kidney failure while the owners’ desire to feed more species appropriate diets. As leaders in the pet food industry, the members of Next Generation …

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