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Tag Archives: trade association

The Problem With Paying for “Insurance”

There’s nothing worse than paying every month for a service that you never use. In fact, reviewing monthly bank statements actually re-stimulates that annoyance each time. What am I talking about? Monthly “membership dues” to the trade association. Paying month after month for something that you’re not currently using can …

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Accurately Defining the Competition

Most likely, you have defined your competition; but let’s review a few points to ensure we are in agreement. The real pet food category constitutes less than 3% of the annual national US pet food market. Less than 3% of $30 Billion – that means all of the Real Pet …

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