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Tag Archives: small business

Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of statistics. It may be as simple …

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Sometimes, Small is Good

As the saying goes: “Image is everything.” So, most small businesses, as defined by revenues, have a tendency to refer to themselves in term of projected future revenue growth. However, sometimes it pays to be realistic and be firmly planted in the present. This is the case with FSMA (Food …

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