Early in my United States Air Force career, I was introduced to the adage “perception is reality.” In our current environment, food safety is very important, as it should be. Mis-information exists on the internet that might convey the perception that real food pet products are not safe. The louder …Read More »
“Conservatism dominates the pet food industry”, or “Why more veterinarians aren’t recommending your food”
It comes down to the perception of safety. The general veterinarian wants to know your food is safe. In their minds, safety keeps veterinarians from getting sued. According to published literature, your food is not safe. Published literature details the hazards of raw/unprocessed food; the relationship of Salmonella, Listeria, and …Read More »
Does joining next generation pet food manufacturers association highlight the bull’s-eye on the back of raw pet food manufacturers?
First, and most importantly, our member list is confidential and will remain that way until until all of the members feel the time is right to disclose the member list. In fact, recently, I was asked by a few fellow pet food manufacturers, as well as some regulatory officials, who …Read More »