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Tag Archives: real food

Safety

Early in my United States Air Force career, I was introduced to the adage “perception is reality.” In our current environment, food safety is very important, as it should be. Mis-information exists on the internet that might convey the perception that real food pet products are not safe. The louder …

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Who’s concerned about DCM?

Does your food contain legumes and/or potato? Better yet – would your food fall into the BEG (boutique, exotic, or grain-free) category? For many of our manufacturers, the first answer may be yes, but for all, a resounding yes to the second question. The FDA, with advice from the American …

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What is the problem?

The short story: the problem is that we are fighting 50 years of training. The competition is way ahead of us. They have inundated the marketplace with the concept that “people food is not healthy”, that “responsible pet owners feed pet food”. We now have three generations of people who …

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