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Tag Archives: marketing

Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of statistics. It may be as simple …

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Is a spokesperson/animal right for your business?

Keeping conversations open with customers is how to maintain those relationships. There are different ways to engage in conversation, a spokesperson/animal is one such method. Whether a spokesanimal is right for your business depends on your business culture. What is your business plan? What is the image you want to …

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Do You Have A 5-Year Plan For Your Pet Food Company?

I realize business planning is a love/hate thing. Writing a business plan is very useful in directing the execution of business, while it is incredibly tedious in the details of its creation.  But, my question to you is this:  Do you HAVE a 5-year plan?    If you don’t, how …

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What will your customer say when they are asked?

Warning: The Pet Food Label Modernization Working Group is planning on polling your customers! In response to mandatory changes legislated by FSMA, the Pet Food Label Modernization Working Groups are working to update pet food labels, much as human food labels have already been updated. As the different working groups …

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