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Tag Archives: business management

Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of statistics. It may be as simple …

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What Led a Veterinarian To Start NGPFMA

I started this trade association because I have a passion for nutrition. When I was a practicing veterinarian, I treated 80% of what walked through the door with nutrition. I co-authored a cookbook of balanced recipes using people food without supplements with my amazing friend Susan Thixton (Dinner PAWsible ). And …

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Do You Have A 5-Year Plan For Your Pet Food Company?

I realize business planning is a love/hate thing. Writing a business plan is very useful in directing the execution of business, while it is incredibly tedious in the details of its creation.  But, my question to you is this:  Do you HAVE a 5-year plan?    If you don’t, how …

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