Making up less than 10% of the pet food marketplace, Next Gen PFMA members (and those nutritionally defensible small pet food manufacturers who aren’t YET members) are growing at 40% per year! We’re growing, while large conglomerate “crappy kibble’ players are losing ground – it’s no wonder they’re playing hardball to take our members down.
This growth, in large part, is due to our commitment to providing the best and our passion for what we do. But it also has to do with the better educated consumers. Here are a few stats that should encourage us that we’re on the right track, running the right companies, and selling the right products:
- The pet industry has increased year to year for more than two decades. We just keep growing. In 2016, the United States spent just under $63 BILLION dollars on their pets.
- Of the $63 Billion spent on pets, $24 Billion was spent on pet FOOD.
- Consumers are becoming better and better educated about what they feed their pets, increasing the demand for “natural” pet food products.
With every customer you have, you’re impacting the health of their pets. You should be proud of what you’re doing now and excited about the future!