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Our Stories

Event Update: Pet Food Justice

What happened: On April 20, 2019 dozens of retailers, manufacturers, citizens and concerned individuals joined together at the Pet Food Justice symposium supporting raw pet milk in Raritan, New Jersey. Results: evidence was presented documenting the health benefits of raw milk for many species. The evidence further demonstrated pasteurization does …

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When the Taurine Scare Affects Your Business

HELP! Taurine Scare I need your help. I’m getting CRUSHED with panic about this Taurine Cardiomyopathy scare.  CRUSHED. I have multiple people EACH DAY now coming into the store in complete PANIC. All anyone asks for is Eukanuba or Iams.  (odd, don’t you think?) Seriously.  I had a hard core …

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Who Are Our Members?

Next Gen PFMA has the wonderful opportunity to represent a wide array of pet food manufacturers, as well as the distributors and retailers who support these manufacturers by carrying their products. Our manufacturers often use unique methods of marketing to the consumer. Some manufacturers use the traditional method of brokering …

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Accurately Defining the Competition

Most likely, you have defined your competition; but let’s review a few points to ensure we are in agreement. The real pet food category constitutes less than 3% of the annual national US pet food market. Less than 3% of $30 Billion – that means all of the Real Pet …

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How Did It Go?

In the last post, I let you know that I was going to the FDA on behalf of raw pet food manufacturers to discuss how we (NGPFMA and the FDA) can work together. While we all hoped for the best, which would be complete change in the FDA’s policy, reality …

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Safety

Early in my United States Air Force career, I was introduced to the adage “perception is reality.” In our current environment, food safety is very important, as it should be. Mis-information exists on the internet that might convey the perception that real food pet products are not safe. The louder …

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Signs of Success – Perspective

It’s a weird thing that when a business or individual is successful that business or individual is attacked. In a recent article, a reporter discussed 92 cases of human infection with Salmonella infantis in the United States since January 2018. Through either sloppy writing skills, or intentionally deceptive language, the …

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Remember the Alamo (Rad Cat)

I’d like to share an analogy: Jonnie and Billy are playing in the sandbox. All of a sudden there’s loud yelling, then crying. Upon investigation, one finds Jonnie has a bloody nose and is crying while Billy is holding his Tonka truck. Maybe it’s not a great analogy but it …

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