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Our Stories

Who Are Our Members?

Next Gen PFMA has the wonderful opportunity to represent a wide array of pet food manufacturers, as well as the distributors and retailers who support these manufacturers by carrying their products. Our manufacturers often use unique methods of marketing to the consumer. Some manufacturers use the traditional method of brokering …

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Accurately Defining the Competition

Most likely, you have defined your competition; but let’s review a few points to ensure we are in agreement. The real pet food category constitutes less than 3% of the annual national US pet food market. Less than 3% of $30 Billion – that means all of the Real Pet …

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How Did It Go?

In the last post, I let you know that I was going to the FDA on behalf of raw pet food manufacturers to discuss how we (NGPFMA and the FDA) can work together. While we all hoped for the best, which would be complete change in the FDA’s policy, reality …

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Safety

Early in my United States Air Force career, I was introduced to the adage “perception is reality.” In our current environment, food safety is very important, as it should be. Mis-information exists on the internet that might convey the perception that real food pet products are not safe. The louder …

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Signs of Success – Perspective

It’s a weird thing that when a business or individual is successful that business or individual is attacked. In a recent article, a reporter discussed 92 cases of human infection with Salmonella infantis in the United States since January 2018. Through either sloppy writing skills, or intentionally deceptive language, the …

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Remember the Alamo (Rad Cat)

I’d like to share an analogy: Jonnie and Billy are playing in the sandbox. All of a sudden there’s loud yelling, then crying. Upon investigation, one finds Jonnie has a bloody nose and is crying while Billy is holding his Tonka truck. Maybe it’s not a great analogy but it …

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Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of statistics. It may be as simple …

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Is a spokesperson/animal right for your business?

Keeping conversations open with customers is how to maintain those relationships. There are different ways to engage in conversation, a spokesperson/animal is one such method. Whether a spokesanimal is right for your business depends on your business culture. What is your business plan? What is the image you want to …

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