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They are Saying it’s all Rosy

This year’s APPA (American Pet Products Association) report paints a rosy picture: people have more pets than ever and are spending more money than ever. In fact, growth over the last 12 months was a whopping 4%! Ok. I’m being sarcastic, in case you couldn’t tell. Because let’s be real, …

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What are Your Business Ethics?

Ethics versus morals – an interesting philosophical issue, especially when it comes to business. Morals are formal, written rules which describe “appropriate” behavior. Ethics are moral principles that guide behavior. One term defines the other – how confusing! Let’s break it down a bit. A moral code is basically a …

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The Way It’s Always Been Done

I’m sure most of us have invoked this saying as justification for our actions at one time or another in our lives. But when on the receiving end, a sensation of unfairness may come across our systems. By way of example, let’s look back into human history. Two hundred years …

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Event Update: Pet Food Justice

What happened: On April 20, 2019 dozens of retailers, manufacturers, citizens and concerned individuals joined together at the Pet Food Justice symposium supporting raw pet milk in Raritan, New Jersey. Results: evidence was presented documenting the health benefits of raw milk for many species. The evidence further demonstrated pasteurization does …

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When the Taurine Scare Affects Your Business

HELP! Taurine Scare I need your help. I’m getting CRUSHED with panic about this Taurine Cardiomyopathy scare.  CRUSHED. I have multiple people EACH DAY now coming into the store in complete PANIC. All anyone asks for is Eukanuba or Iams.  (odd, don’t you think?) Seriously.  I had a hard core …

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Who Are Our Members?

Next Gen PFMA has the wonderful opportunity to represent a wide array of pet food manufacturers, as well as the distributors and retailers who support these manufacturers by carrying their products. Our manufacturers often use unique methods of marketing to the consumer. Some manufacturers use the traditional method of brokering …

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Accurately Defining the Competition

Most likely, you have defined your competition; but let’s review a few points to ensure we are in agreement. The real pet food category constitutes less than 3% of the annual national US pet food market. Less than 3% of $30 Billion – that means all of the Real Pet …

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