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Signs of Success – Perspective

It’s a weird thing that when a business or individual is successful that business or individual is attacked. In a recent article, a reporter discussed 92 cases of human infection with Salmonella infantis in the United States since January 2018. Through either sloppy writing skills, or intentionally deceptive language, the …

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Remember the Alamo (Rad Cat)

I’d like to share an analogy: Jonnie and Billy are playing in the sandbox. All of a sudden there’s loud yelling, then crying. Upon investigation, one finds Jonnie has a bloody nose and is crying while Billy is holding his Tonka truck. Maybe it’s not a great analogy but it …

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Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of statistics. It may be as simple …

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Is a spokesperson/animal right for your business?

Keeping conversations open with customers is how to maintain those relationships. There are different ways to engage in conversation, a spokesperson/animal is one such method. Whether a spokesanimal is right for your business depends on your business culture. What is your business plan? What is the image you want to …

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What is the problem?

The short story: the problem is that we are fighting 50 years of training. The competition is way ahead of us. They have inundated the marketplace with the concept that “people food is not healthy”, that “responsible pet owners feed pet food”. We now have three generations of people who …

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