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Now the Blitzkrieg Starts

A new attack is underway – now we’re dealing with a blitzkrieg. We’ve been discussing the psychological operations (psy-ops) being used by the federal government – giving the public the impression that all bacteria are dangerous. Scientifically, it’s been shown that only some bacteria are dangerous and only above specific levels. Recently, …

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The Problem With Paying for “Insurance”

There’s nothing worse than paying every month for a service that you never use. In fact, reviewing monthly bank statements actually re-stimulates that annoyance each time. What am I talking about? Monthly “membership dues” to the trade association. Paying month after month for something that you’re not currently using can …

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How War is Fought in the 21st Century

I received my warfare education at Officer Training School, United States Air Force. That was our first introduction to this – psychological warfare. Most often called psy-ops, this warfare adjunct was a huge part of many wars, including the Vietnam War – on both sides. Hanoi Hannah (see picture) would broadcast …

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They are Saying it’s all Rosy

This year’s APPA (American Pet Products Association) report paints a rosy picture: people have more pets than ever and are spending more money than ever. In fact, growth over the last 12 months was a whopping 4%! Ok. I’m being sarcastic, in case you couldn’t tell. Because let’s be real, …

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What are Your Business Ethics?

Ethics versus morals – an interesting philosophical issue, especially when it comes to business. Morals are formal, written rules which describe “appropriate” behavior. Ethics are moral principles that guide behavior. One term defines the other – how confusing! Let’s break it down a bit. A moral code is basically a …

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The Way It’s Always Been Done

I’m sure most of us have invoked this saying as justification for our actions at one time or another in our lives. But when on the receiving end, a sensation of unfairness may come across our systems. By way of example, let’s look back into human history. Two hundred years …

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Event Update: Pet Food Justice

What happened: On April 20, 2019 dozens of retailers, manufacturers, citizens and concerned individuals joined together at the Pet Food Justice symposium supporting raw pet milk in Raritan, New Jersey. Results: evidence was presented documenting the health benefits of raw milk for many species. The evidence further demonstrated pasteurization does …

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When the Taurine Scare Affects Your Business

HELP! Taurine Scare I need your help. I’m getting CRUSHED with panic about this Taurine Cardiomyopathy scare.  CRUSHED. I have multiple people EACH DAY now coming into the store in complete PANIC. All anyone asks for is Eukanuba or Iams.  (odd, don’t you think?) Seriously.  I had a hard core …

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