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Latest News

Next Gen PFMA Turns One

Inaugural Presidents are marked by the first hundred days of their presidency.  At Next Gen PFMA, we are proud to be marked by our first year in existence. Through a bittersweet chain of events, Executive Director Cathy Alinovi became available full-time to pursue her passion for ensuring sufficient high-quality pet …

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The five reasons to manufacture pet food

There are five reasons to manufacture pet food that are directly related to how people feed their pets. How each different pet food manufacturer handles these five reasons is what creates the diversity present within the marketplace. The five reasons pet owners feed their pets is: To solve hunger; To provide calories; To provide nutrients; …

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Defining Your Own Recall Philosophy

Certainly, this is not a topic ANY pet food manufacturer wants to consider (…but would be wise to do so). Because they manufacture the top 2% of pet foods, our members are constantly under scrutiny, including by the FDA and state departments of agriculture. This scrutiny means a recall is …

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What Led a Veterinarian To Start NGPFMA

I started this trade association because I have a passion for nutrition. When I was a practicing veterinarian, I treated 80% of what walked through the door with nutrition. I co-authored a cookbook of balanced recipes using people food without supplements with my amazing friend Susan Thixton (Dinner PAWsible ). And …

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Do You Have A 5-Year Plan For Your Pet Food Company?

I realize business planning is a love/hate thing. Writing a business plan is very useful in directing the execution of business, while it is incredibly tedious in the details of its creation.  But, my question to you is this:  Do you HAVE a 5-year plan?    If you don’t, how …

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Next Gen Members are Growing at 40% a Year

Making up less than 10% of the pet food marketplace, Next Gen PFMA members (and those nutritionally defensible small pet food manufacturers who aren’t YET members) are growing at 40% per year! We’re growing, while  large conglomerate “crappy kibble’ players are losing ground – it’s no wonder they’re playing hardball …

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