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Cathy Alinovi

Signs of Success – Perspective

It’s a weird thing that when a business or individual is successful that business or individual is attacked. In a recent article, a reporter discussed 92 cases of human infection with Salmonella infantis in the United States since January 2018. Through either sloppy writing skills, or intentionally deceptive language, the …

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It’s Facility Registration Time

The Bioterrorism Act of 2002 requires all pet food/treat manufacturers to register with the FDA. Once registered, renewals are required every two years. It’s time once again! For new manufacturers who maybe didn’t know: if you manufacture pet food or treats in the US you must register. For those who …

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Remember the Alamo (Rad Cat)

I’d like to share an analogy: Jonnie and Billy are playing in the sandbox. All of a sudden there’s loud yelling, then crying. Upon investigation, one finds Jonnie has a bloody nose and is crying while Billy is holding his Tonka truck. Maybe it’s not a great analogy but it …

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Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of statistics. It may be as simple …

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Human Grade Pet Foods – AAFCO Forms New Working Group

As was recommended at the 2018 annual meeting in Fort Lauderdale, AAFCO has formed a new working group to discuss human grade pet food. “The Workgroup Mission shall be to utilize AAFCO’s current Terms, Definitions, and Guidance for Human Grade Pet Food claims and guidance from USDA’s Agriculture Marketing Service, …

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Are you a qualified facility?

The FDA issued industry guidance today (9/14/2018) for very small companies manufacturing pet food. These are companies grossing less than $500,000 a year. As the guidance document is written in legalese, a simplified clarification follows: All companies producing animal food are required to be registered. If the companies gross >$500,000 …

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Who’s concerned about DCM?

Does your food contain legumes and/or potato? Better yet – would your food fall into the BEG (boutique, exotic, or grain-free) category? For many of our manufacturers, the first answer may be yes, but for all, a resounding yes to the second question. The FDA, with advice from the American …

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What is 5-log reduction?

5-log reduction refers to pathogen control. The term is primarily used in the food industry. For example, if a surface or product has 100,000 bacterial microbes, a 5-log reduction would reduce that number to zero. In 7-log reduction, 10 million microbes will be killed with the treatment step. Lately, there …

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Is a spokesperson/animal right for your business?

Keeping conversations open with customers is how to maintain those relationships. There are different ways to engage in conversation, a spokesperson/animal is one such method. Whether a spokesanimal is right for your business depends on your business culture. What is your business plan? What is the image you want to …

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